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Become the leader who changes what the room considers possible.

The CX-ISM Method™ is a six-month leadership development experience for CX leaders ready to stop managing symptoms and start designing what their organisation needs to become.

Get the course guide → From £2,497 + VAT where applicable · Online · Six months
Katie Stabler, CCXP
The perception gap
80%

of companies believe they deliver a superior experience

24%

of their customers agree

That gap isn't a measurement problem, a budget problem or a strategy problem. It's a seeing problem — and it's the one thing nobody trains you to solve.

Source: Bain & Company

Not a toolkit. Not a template.

This isn't a course that teaches you to run an NPS programme or build a journey map.

It's a guided leadership development experience — grounded in psychology, behavioural science and commercial reality — for leaders who feel the weight of CX responsibility and want the clarity, language and conviction to lead it properly.

A taste of Architecture — Module 2
Your customer does not experience what you designed. They experience what they perceive.

Drawn from Anil Seth's work on perception, this single reframe changes how you design every touchpoint. Two customers can have an identical interaction with you and walk away with completely different memories of it. Once you understand why, you design differently.

"Conviction, modelled consistently by whoever has credibility in a room, gradually changes what the room considers possible."— On leadership language, Architecture Module 4
"A problem is something you respond to. A design brief is something you build from."— On reframing your diagnostic, Architecture Module 1
How it actually works

Self-paced, online, and built to fit inside your real job — not on top of it.

Six months of becoming sharper, more confident and more strategic at the job you're already doing.

Katie Stabler speaking
🗓️

Guided and self-led

Five pillars released in sequence over six months. You always know what's next — no content dump, no guessing what matters.

💼

Applied to your organisation

Every diagnostic, workbook and design exercise is built around your organisation, not a case study. You finish with something usable.

🤝

Genuinely supported

Bi-weekly coaching sessions with Katie throughout (package-dependent). Not a chatbot. Not a forum you'll never check.

What this is — and isn't
Not regurgitated content you'll be bored of by week three
Not a generic leadership programme with CX bolted on
Not six months away from your day job
A guided leadership development experience, built to be lived inside the job you already have
The five pillars

A complete arc, from honest diagnosis to visible leadership.

Each pillar builds on the one before it. Six months, in sequence.

01

Awareness

A personal 13-dimension diagnostic and a report written for you. You learn to read what's beneath the data, and finish with the conditions that need to change — and the conversations you've been avoiding.

02

Architecture

Design the conditions, build a genuinely deep understanding of your customer, design the experience itself — then design your own leadership: language, coalition and commercial case.

03

Activation

Where the blueprint becomes construction — implementation, building CX capability across the organisation, and bringing your coalition with you as conditions resist.

04

Advancement

Sustaining what you've built when the initial momentum fades — embedding change so it survives leadership changes, budget cycles and your own bandwidth.

05

Amplification

Your leadership, visible at scale — recognised inside your organisation and across the profession as someone who genuinely leads customer experience, rather than talking about it.

And a cohort alongside you

A small private community of CX leaders from other industries and continents, doing the same work at the same time. Breadth you won't get from an internal training programme.

Built on real thinking

The intellectual anchors.

No off-the-shelf frameworks regurgitated. Every concept is tested, current, and applied specifically to CX leadership.

Anil Seth
Why your customer experiences what they perceive, not what you designed.
Daniel Kahneman
The Peak-End Rule — what customers actually remember, and how to design for it deliberately.
Clayton Christensen
Jobs to Be Done — what your customers are really hiring you to do.
Edgar Schein
Why values statements change nothing, and what actually shifts underlying assumptions.
John Kotter
Coalition building — the belief threshold change has to clear before it becomes possible.
Chip & Dan Heath
Why some ideas stick — and how to make yours land in commercial rooms.
The investment

Six months of leadership development, for less than three days in a room.

Same programme, same diagnostic, same five pillars. What differs is whether I'm alongside you while you do it — and when you start. Self-led begins the moment you buy it. Guided runs in cohorts, which open monthly.

Self-led

Buy today. Start whenever suits you.

£2,497

+ VAT where applicable


  • Five pillars across six months, released in sequence
  • Personal 13-dimension CX diagnostic and report
  • Workbooks, guides and downloadable tools
  • A private community of CX leaders worldwide
  • Learning you'll reuse for years
Start self-led

Secure checkout. Immediate access.

Most chosen
With coaching

Runs in cohorts. New ones open monthly.

£3,497

+ VAT where applicable


  • Everything in Self-led
  • Bi-weekly coaching sessions with Katie throughout
  • Your diagnostic talked through, not just delivered
  • Direct access between sessions when you need it
Join the waiting list

I'll send you the next cohort dates.

Value comparison

What the same money buys elsewhere.

Every programme below is well made and worth its price for what it sets out to do. Set side by side, though, the comparison is less about cost than about what you walk away holding.

Programme Cost
The CX-ISM Method™Six months · five pillars · personal diagnostic · coaching optional £2,497–£3,497
Cranfield — Leading for high performanceThree days residential · no CX content £4,250
Forrester CX CertificationAround two months · online modules and a final exam ≈ £3,000
The CX Academy — CX DiplomaTen online modules · no personal diagnostic · no coaching options ≈ £2,420
BP Group — Accredited CX ChampionFour-day course · method training ≈ £1,395
CCXP credential (CXPA)Application and exam only · the CX-ISM Method™ builds your readiness for it ≈ £485

Prices as published by each provider, July 2026. Forrester ($3,995), The CX Academy ($3,230), BP Group ($1,860) and CXPA non-member application and exam ($645) converted from US dollars at approximately £0.75 to the dollar; Cranfield fee excludes VAT. None of them is six months of guided leadership development built around your own organisation.

The full picture

Download the course guide.

The complete module-by-module curriculum, what each pillar asks of you, and who the programme is — and isn't — for. Everything you'd want before deciding, in one PDF.

Asking for it also puts you on the list for guided cohorts. They open monthly, places are limited, and I'll send you the dates before they go anywhere else.

No spam, ever. We never share your data, and you can leave the list in one click.

Katie Stabler with CX-ISM
Who's teaching it

Katie Stabler, CCXP

I've spent my career in the gap between what organisations believe and what their customers experience — working globally for companies including Mars, Fujitsu, Zoom, Jersey Telecom and Citizens Advice, and many more. Every module here is built from real consulting work, tested theory, and the kind of honesty most CX content avoids.

You won't get a chatbot or a forum you'll never check. You'll get me.

Katie

#3 Global CX Leader 2026 Amazon #1 Bestseller WiCX Solopreneur of the Year Certified CX Professional
CULTIVATE
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© 2026 Cultivate Customer Experience. The CX-ISM Method™ is a trademark of Cultivate Customer Experience.