CX for Small Business
Because great customer experience shouldn't only be available to businesses with big budgets.
For too long, serious CX support has sat behind enterprise price tags out of reach to smaller businesses.
I believe that's wrong.
Small businesses are often closer to their customers than any corporate brand will ever be. That instinct is an asset. But without the right tools and a clear picture of your customer journey, even the best intentions can fall short.
I started my CX career supporting small businesses, I know the magic that exists there when it comes to customer experience, but I also know how quickly that magic can fade through overwhelm, a lack of understanding, a lack of support or through periods of growth and scale.
That's why I've created a suite of resources specifically for SMEs, practical, affordable, and built around the reality of running a business yourself or with a small team.
Whether you're just starting to think about customer experience or you're ready for expert eyes on your customer journey, there's a place to begin.
These resources are designed exclusively for small and medium-sized businesses, solopreneurs, and independent operators with a team of fewer than 15 people and/or a turnover of under £2 million. These are not suitable for larger organisations. If you exceed that team size or revenue bracket, please visit the main services page, or get in touch directly to discuss enterprise support.
Start wherever makes sense for where you are right now.
There's no wrong choice.
10 things to audit in your business today.
Covers your Welcome, your Magic Moment, and your Recovery — with a simple scoring guide to show you where to focus first.
CX Quick-Win Checklist
£27
How to create the unexpected gesture that turns a customer into a raving fan.
Includes the three types of Magic Moment, 15 ideas for inspiration, and the Magic Moment Builder.
Customer Magic Moment Mini-Guide
£247
Walk away knowing exactly why customers leave, what makes them stay, and the three things to fix first. A focused 90-minute 1-to-1 session with Katie online, plus a written follow-up summary.
CX Clarity Review
Free Resource
Looking for more?
This is just the beginning
These resources are designed to give you a practical starting point and ensure to check back here as the resource section grows.
If you're ready to go deeper, there's more available.
From bespoke consultancy and leadership programmes to keynote speaking and team training, CULTIVATE works with organisations who are serious about making customer experience a core part of how they operate.
Explore the full range of services and find out how we can work together.
Sign up to the CULTIVATE Inner-Circle for regular free updates, support and inspiration
Join Katie online or in-person! Find out where she is speaking next.
Understand. Design. Deliver. Grow.
Make customer experience your best business asset.
Evolve your customer experience from being just a strategy you implement to a movement you lead!