Q1. Do you have people in your organisation accountable for CX?

  • There is a senior leader explicitly responsible for customer experience (e.g. Head of, Director, Exec, Chief, Founder)

  • There is a senior leader responsible for customer experience, however, they are also responsible for other business areas (e.g. Head of, Director, Exec, Chief, Founder)

  • The most senior person accountable for customer experience is a mid-level leader explicitly responsible for customer experience (e.g. Supervisor, Manager, Team Leader)

  • The most senior person accountable for customer experience is a mid-level leader responsible for multiple areas, including customer experience (e.g. Supervisor, Manager, Team Leader)

  • Irrespective of seniority, there is someone accountable for customer experience although it's an informal/voluntary responsibility (sometimes known as a ‘side of the desk’ job).

  • There’s no one within the organisation who actively manages customer experience-focused activity.