Cheshire Life Magazine and me
Like many, I love supporting local businesses and this week my first feature article went live in Cheshire Life magazine!
Not local to cheshire? Don't worry! These 4 tips to business regeneration will apply to your business no matter where in the world you are:
Take a walk in your customers’ shoes
All too often the experience we are providing can be significantly different from the experience we think we are providing. A really easy way of experiencing what your customers actually feel is to become your own customer. So, take a stroll through your store, sign up to your service, or make a purchase from your website. How do you feel? Was your interaction seamless? Was it easy? Was it enjoyable?
Step up your empathy game
You need to get to know your customers again. So much has changed, and that includes your customers. You need to understand what they are thinking and feeling right now – this will provide amazing insight as to why they do what they do, and in turn you can use this to evolve your product or service around them. Empathy mapping is a brilliant tool – it’s the practice of considering what your customer thinks, feels, says and does. When you have collected this information you can start to see themes emerge around what causes your customer pain and what delights them.
3. Listen to what your customers are saying
Customer feedback is always important but right now we are in unknown territory. As business owners, we are taking precautions to safely revive our business and our customers are tentatively stepping into our space once more. But we are both feeling our way through this, so what better way to continue to understand and meet your customers’ new needs than by asking them for feedback.
Cultivate customer experience by design
You now have a wealth of insight. You have walked in your customers’ shoes, you have used empathy mapping to get into the mind of your customer and you have proactively listened to what your customers are telling you. Now is the time to act. Don’t let this knowledge gather dust, use it to enhance what you are doing, and create your customer experience with intent. Take care of your customers and they will take care of you.
You can check out the full article here: https://lnkd.in/dSgYhHk
Plus, if you are a #cheshire local, please vote for your best Cheshire business here (lets recognise those superstars who are here for us in tricky times!) https://lnkd.in/diJaR-T
Happy reading,