Expert opinion - Tackling the pandemic and guiding customers to survive it

Ace Cloud Hosting have always believed that genuinely addressing the client’s needs with empathy can strengthen the bonds between them and the organisation, so when they asked me to feature within their Expert Opinion section, I jumped at the chance. Featuring alongside Shep Hyken, Adam Toporek, Key Chapman and Matt Watkinson was just an added bonus!

Here’s what I had to say:

It’s been a strange year indeed. The ongoing impact of the pandemic has left businesses and customers alike in unfamiliar and uncertain circumstances. But hope is not lost; there is opportunity amongst all of this uncertainty.

When it comes to regenerating our businesses, those acting innovatively and reviewing their existing proposition are the ones who are thriving.

It’s likely that you need to use your resources efficiently, reduce wastage, and look to optimise your profitability. Implement the following steps into your re-growth strategy to do just that.

Step 1. Cast a critical eye on your customer experience:

Before the pandemic, you knew your customers; you knew their wants, their needs, and their expectations. Things have changed, and as such, your customers’ wants, needs, and expectations may have changed. Think critically if your business is still fulfilling their needs in the right way?

Step 2. Innovate with your customers:

Don’t be your own judge and jury- use your best insight assets, your customers. Listen to what your customers are saying, see what they are doing, and let them tell you what they want.

Step 3. Prioritise change:

Continuous improvement is important, but we can’t do everything all at once. So, prioritise what change should come first. Do you have quick wins that you can implement easily and cost-effectively?

There is no better plan than a simple plan. Take these easy but impactful steps to ensure your solution still works for your customers, and you will be on the right path to getting back to business.

Take care of your customers, and they will take care of you.